Workshops
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TWB Workshop on Branding for B2B Technology Brands

IIM Lucknow’s Manfest-Varchasva in partnership with TWB_ presents a workshop on branding for B2B technology brands. Marketing and branding imperatives for B2B technology brands are inherently different from consumer branding. It requires a significant shift from technology centric thinking while keeping the attributes of a technology brand in place. The gap between technology and branding, is slowly being bridged with tech brands aiming to develop a brand-centric marketing strategy.

So, what could you do as a marketer to make your business stand out? Participate in the workshop and learn the nitty-gritties of branding for technology and especially in B2B domain.

Key Takeaways

  • Need of branding in B2B space and for technology brands
  • Lessons from FMCG branding that B2B tech branding should use
  • Steps to create a powerful technology brand
  • Rigorous training across various aspects with experienced instructors
  • Certificates will be awarded upon the completion of the workshop

Key Details

  • Timings: - hour duration during Manfest-Varchasva 2018 i.e. between 16th -18th November 2018.
  • We will apprise you of the exact time and duration of the event soon
  • Registration deadline: 2300 Hours, 13th November 2018
  • Limited seats: First-come first-serve basis
  • Registration fee: INR 500 per student

Step 1:

Make the payment as follows:

Option A – Online Transaction

  • Electronically transfer INR 500 to the below mentioned account:

    Bank: SBI
    Account number: 51102152450
    Branch: Tilak Marg, Jaipur
    Beneficiary Name: RUBAL MITTAL
    IFSC Code: SBIN0031510

  • Please mention your first name and contact number in the comments section during transaction
  • Please note down the Transaction ID generated after completion of the payment process

Option B – Cash Deposit

  • Deposit INR 500 in the below-mentioned account:

    Bank: SBI
    Account number: 51102152450
    Branch: Tilak Marg, Jaipur
    Beneficiary Name: RUBAL MITTAL
    IFSC Code: SBIN0031510

  • Scan a copy of the Bank Challan and mail it to This email address is being protected from spambots. You need JavaScript enabled to view it.

Option C – PayTM

  • Deposit INR 500 in PayTM account of mobile number +91-8290657141 (Rubal Mittal)
  • Please mention your first name and contact number in the comments section during transaction
  • Please note down the Transaction ID generated after completion of the payment process

Option D – UPI/ Google Pay/ BHIM

  • Deposit INR 500 in UPI address: mittalrubi05@oksbi (Rubal Mittal)
  • Please mention your first name and contact number in the comments section during transaction
  • Please note down the Transaction ID generated after completion of the payment process

Step 2:

Fill the google form with your details to confirm your registrations.


Note:

  • Registration would be considered successful only after the completion of payment
  • The confirmation mail will be received by the participants within 48 hours of receipt of payment
  • Please be very careful while filling your Name, Contact ID and Transaction ID. IIM Lucknow’s Manfest-Varchasva will not be responsible for any discrepancy. We have a No Refund Policy however you can swap with another person.
Terms and Conditions
Event Partner
Download event doc Registration Closed

Limited seats

  •   Timelines
  • Registration deadline: 13th November 2018
  •   Contacts
  • Rubal Mittal: (+91) 829 065 7141
  • Harsha Rayavarapu: (+91) 741 676 2337
  • This email address is being protected from spambots. You need JavaScript enabled to view it.